Little Monsters across the globe were delighted by the news of an exclusive online showcase of Gaga's new album Love For Sale.
The global digital campaign reached millions via social, eCRM and DOOH – all driving sign-ups for the concert. Fans could tune in for an interactive digital experience, watch live on Instagram or go to a fan zone at Westfield.
GOLD WINNER at Campaign'S Experience Awards for Best CollabORATION | 21 FAN ZONES | 10 COUNTRIES | 1 LIVESTREAM
