Social campaign showcasing regional train travel to highlight the brand promise of ‘you won’t find cheaper train tickets, or we’ll refund the difference'.
Through our work in always on, our insights show what goes viral and why – so that we can create a magic formula or ‘secret sauce’ to why things work for our community. For Trainline, we identified that regionality was a key part of what made content travel, and so we used these insights as a brief for a campaign to showcase regional train travel with the brand promise of ‘you won’t find cheaper train tickets, or we’ll refund the difference”.
The campaign was fronted by creator, comedian and radio presenter Niall Gray and featured three hero videos, trailers, tongue-in-cheek tourism posters, all encouraging Britain to get using Trainline.
