Lidl by Lidl – a play on the famous 90s Oasis song and the naming convention for branded capsule collections – this campaign encapsulated the joy and attitude of the 90s.
Think Britpop, anarchic TV, Tracey Emin and Jarvis Cocker on stage at the Brits. The campaign, full of "Big 90s Energy", centred around a fashion shoot and launched with a bang on Facebook, Instagram and Twitter.
SHORTLISTED for Best Social Community Building and Engagement AT THE WEBBYS | 15.9M ORGANIC IMPRESSIONS | 17.6M PAID IMPRESSIONS | £303K EARNED MEDIA VALUE
