Lidl WAS FACING a quality perception problem when it came to their produce range.
In response to this challenge, we created a series of recipe videos for YouTube featuring TV star Lindsay Russell.
I creative directed this series of long-form, high quality recipe videos for YouTube that challenged negative food quality perceptions of Lidl’s range. From casting a director and presenter, through to working with a full production team from We Are Social Studios, my team created the shoot end-to-end including the art direction, location, script and edit.
