A campaign to encourage commuters to buy same day tickets through the Trainline app – which took us to the DEEPEST corners of the internet.
A social extension of the TV campaign created by Mother, the ATL showed two explorers going to the very depths corners of the ocean and to the farthest corners of the universe to find cheaper same-day tickets. Of course, a mission that's impossible - illustrating Trainline's value promise of cheaper same-day tickets. The campaign also really leaned into Trainline's brand tone of voice that embraces the weird, off-kilter and wonderful in all their marketing activities.
For social I created a campaign that mirrored the strategic territory of the ATL, but heading into deepest corners of the internet... using everything from comedy AR Lenses, a capybara (and friends) made using AI, engaging a then-unknown creator that reviews tinned fish (who has since gained 1m followers) and using presenter Emma Winder aka Weird and Winderful.
And we got weird. Very, very weird. Enjoy.
