eBay came to DEPT as they want to connect to a younger audience, building credibility and trust with their target audience through culture, and showcase product from their priority ‘verticals’ – one of which being pre-loved fashion. I created the social strategy for eBay in 2023, updating and refreshing it YoY to ensure continual growth, enabled by a culture-first connected creative team.
By leaning into our eBay Community passions, elevating their authentic connection to the brand and proving our relevance to cultural moments, through social-first formats, we were able to harness the voices of others as advocates for the brand.
As part of our wider editorial planning we launched a reactive team, solely dedicated to creating fame-driving moments for eBay, while maintaining a credible voice - often with a daring TOV and point of view. This team pushed against competitor brands to find a compelling creative tension for eBay to speak from and nurtured long term relationships with micro-creators to enable the swift turnaround of briefs. This well oiled machine was then able to pair nimble production processes, with engaging creative ideas for impactful results that packed a punch.
AVERAGE IMPRESSIONS +500% | AVERAGE ENGAGEMENT +1200%
