As the Official Airline Partner for the 2024 Eurovision Song Contest, easyJet asked DEPT® to help promote the partnership with a social strategy that strengthened community amongst their audience by embracing the weird and wonderful obscurities of European culture and the unbounded joy of travel.
All Aboard the Orange Plane (The Eurovision Song) has been getting fans excited for this year’s finals. The comedy video, filmed at Gatwick airport, sees pop icons and Eurovision alumni Scooch reunite in homage to their infamous 2007 UK entry, decked out in new orange cabin crew uniforms and performing some very important duties on their flight to Eurovision 2024.
Launched on TikTok, Instagram, and YouTube, fans are able to sing along to the track while European drag superstars Tia Kofi and Le Riche, as well as DJ Kiddy Smile have also joined the campaign. Furthermore, the track was released on Spotify with profits going to charity Unicef.
235 Pieces of media coverage | 569 million Total impressions | 28% Increase in brand consideration
