As the Official Airline Partner OF the 2024 Eurovision Song Contest, easyJet WERE ON A MISSION TO BREAK THE INTERNET WITH a social CAMPAIGN that MIXED the weird and wonderful obscurities of European culture, THE CAMP OF EUROVISION and the unbounded joy of travel.
Dream brief, right? So, leaning into the obsessive fandom and embracing Eurovision culture, I created a campaign centred around a social-first music video made specifically for TikTok – starring some VIPI (Very Important Pop Icons). All Aboard the Orange Plane (The Eurovision Song) got fans hyped for that year’s finale, hitting millions of views on the FYP. The comedy video, filmed at Gatwick airport, saw pop icons and Eurovision alumni Scooch reunited in homage to their infamous 2007 UK entry, decked out in new orange cabin crew uniforms and performing some very important duties on their flight to Eurovision 2024.
Launched on TikTok, Instagram, and YouTube, fans are able to sing along to the track while European drag superstars Tia Kofi and Le Riche, as well as DJ Kiddy Smile have also joined the campaign. And to top it off, the track was released on Spotify with profits going to charity Unicef.
The wider campaign saw everyone take to the skies on a party flight, take over a stage at Eurovision village and pick up a plane-load of news headlines for the combined activity.
235 Pieces of media coverage | 569 million Total impressions | 28% Increase in brand consideration
